Conserve Irvine Campaign
720 Strategies won the City of Irvine contract through a government bid, and my team created a campaign name, logo, visual identity system, print ads, and social media ads. We focused on visualizing “cleanliness” and “innovation” and used the monarch butterfly (which is native to California) as the premiere mark. We created three mood boards, which were sent via a poll to Irvine residents for initial feedback. The first mood board with the butterfly concept was chosen to move forward.
Campaign Logo
Mood Boards
![](https://tonyjuliendesign.com/wp-content/uploads/IRVINE-11-Mood-Boards.jpg)
![](https://tonyjuliendesign.com/wp-content/uploads/IRVINE-11-Mood-Boards2.jpg)
![](https://tonyjuliendesign.com/wp-content/uploads/IRVINE-11-Mood-Boards3.jpg)
Earth Day Infographic
![](https://tonyjuliendesign.com/wp-content/uploads/IRVINE-15-Earth-Day-Social-Graphic.png)
Green Business Program Flyer
Additional Logo Concepts
![IRVINE-12-Campaign-Logo-2_1](https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_1-1.png 2918w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_1-1-1030x294.png 1030w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_1-1-768x220.png 768w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_1-1-1536x439.png 1536w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_1-1-2048x585.png 2048w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_1-1-175x50.png 175w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_1-1-650x186.png 650w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_1-1-1000x286.png 1000w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_1-1-50x14.png 50w)
![IRVINE-12-Campaign-Logo-2_2](https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_2-1.png 2918w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_2-1-1030x294.png 1030w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_2-1-768x220.png 768w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_2-1-1536x439.png 1536w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_2-1-2048x585.png 2048w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_2-1-175x50.png 175w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_2-1-650x186.png 650w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_2-1-1000x286.png 1000w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_2-1-50x14.png 50w)
![IRVINE-12-Campaign-Logo-2_3](https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_3-1.png 2918w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_3-1-1030x294.png 1030w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_3-1-768x220.png 768w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_3-1-1536x439.png 1536w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_3-1-2048x585.png 2048w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_3-1-175x50.png 175w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_3-1-650x186.png 650w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_3-1-1000x286.png 1000w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_3-1-50x14.png 50w)
![IRVINE-12-Campaign-Logo-2_4](https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_4-1.png 2917w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_4-1-1030x294.png 1030w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_4-1-768x220.png 768w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_4-1-1536x439.png 1536w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_4-1-2048x586.png 2048w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_4-1-175x50.png 175w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_4-1-650x186.png 650w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_4-1-1000x286.png 1000w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_4-1-50x14.png 50w)
![IRVINE-12-Campaign-Logo-2_5](https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_5-1.png 2917w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_5-1-1030x295.png 1030w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_5-1-768x220.png 768w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_5-1-1536x440.png 1536w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_5-1-2048x586.png 2048w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_5-1-175x50.png 175w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_5-1-650x186.png 650w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_5-1-1000x286.png 1000w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_5-1-50x14.png 50w)
![IRVINE-12-Campaign-Logo-2_6](https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_6-1.png 2918w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_6-1-1030x295.png 1030w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_6-1-768x220.png 768w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_6-1-1536x440.png 1536w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_6-1-2048x586.png 2048w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_6-1-175x50.png 175w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_6-1-650x186.png 650w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_6-1-1000x286.png 1000w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_6-1-50x14.png 50w)
![IRVINE-12-Campaign-Logo-2_7](https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_7-1.png 2918w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_7-1-1030x294.png 1030w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_7-1-768x220.png 768w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_7-1-1536x439.png 1536w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_7-1-2048x585.png 2048w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_7-1-175x50.png 175w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_7-1-650x186.png 650w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_7-1-1000x286.png 1000w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_7-1-50x14.png 50w)
![IRVINE-12-Campaign-Logo-2_8](https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_8-1.png 2918w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_8-1-1030x294.png 1030w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_8-1-768x220.png 768w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_8-1-1536x439.png 1536w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_8-1-2048x585.png 2048w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_8-1-175x50.png 175w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_8-1-650x186.png 650w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_8-1-1000x286.png 1000w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_8-1-50x14.png 50w)
![IRVINE-12-Campaign-Logo-2_9](https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_9-1.png 2917w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_9-1-1030x294.png 1030w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_9-1-768x220.png 768w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_9-1-1536x439.png 1536w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_9-1-2048x586.png 2048w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_9-1-175x50.png 175w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_9-1-650x186.png 650w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_9-1-1000x286.png 1000w, https://tonyjuliendesign.com/wp-content/uploads//IRVINE-12-Campaign-Logo-2_9-1-50x14.png 50w)