FAH Website Redesign

The Federation of American Hospitals (one of the largest and most influential hospital trade associations) selected the 720 team to redesign their website on a WordPress platform. Our multidisciplinary teams conducted website analysis, UX, UI design, content migration and implementation. The website contains over 90 individual pages, including 383 blog posts, multiple podcasts, infographics and articles to Congress.

*Photos—Getty Images.


Brand Collateral
  • Federation of American Hospitals - Mood Board

    Mood Board
    A mood board was created to illustrate the style, tone, typography, colors, patterns and imagery that drove the visual identity of the website.

  • Federation of American Hospitals - Icons

    Icon Set
    My team created 16 icons for the Issues & Advocacy landing page.

  • Federation of American Hospitals - style guide

    Style Guide
    A “working” 12-page style guide was created for the client’s internal creative team to assist with new visual content development.

Color Comps
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