“Future of Medicare” Campaign
Our teams developed this collaborative campaign for the Better Medicare Alliance (BMA), focusing on D.C. Policy makers and staff, as well as D.C. political and health care trade publications. The centerpiece was a 30-second TV spot which garnered over 28M impressions on television, radio, social media and digital ads, within a 6-month period. This campaign was successful in elevating BMA’s presence “Inside the Beltway.”