Better Medicare Alliance
“Ready” Campaign

In 2020, the BMA team initially retained 720 Strategies to improve their brand image. We analyzed data from social media listening tools over a 3-month period throughout this campaign. Due to the COVID-19 crisis, we quickly changed course to create a campaign that not only elevated BMA as the leading voice for Medicare Advantage, but showed their “readiness” for all the challenges that COVID-19 presented.

Storyboard and 30-sec. TV spot

Due to the social distancing protocols as a result of COVID-19, we developed an effective spot using stock video.

20M+ Impressions

TV and Radio (first 3 months)

31% CTR

on digital creative ads

VIEW 30-SEC. tv spot

Digital Ad
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